Packaging
Overview: The Creation of the Exterior of a Product
What is Packaging?
Packaging keeps things organized. Whether it’s something as simple as holding flyers to promote a business, medication to keep loved ones healthy, or even sweet, sugary candy to bring a smile to a child’s face – these all require packaging to put things in place.
Packaging is more than a practical tool, however. It helps tell a story through a sensual experience via sight, touch, and sound. These important details indicate what the product is for, how it should be used, who should use it, and most importantly, dictate purchasing decisions.
Before designing the packaging for a product, it’s important to understand the goal of your product, your audience, and point of purchase, as these factors will guide the many decisions you’ll need to make in the design process. To help get you set up for success, check out our Folding Carton Checklist for helpful tips and advice.
Phillips can assist in every stage of your packaging needs, from initial design and material selection to production, finishing, and fulfillment. We have years of experience in numerous industries, including: food and beverage, wellness, and pharmaceuticals. Whether you’re interested in folding cartons, sleeves, wraps, marketing material, or countertop point of purchase displays, we offer the quality, service, and price you are looking for. Packaging design, quality and finishing directly influence sales. Does it draw a consumer’s eye on the shelf? Does it reflect the price of the contents within? Does it emulate a brand identity or promise? Phillips Graphic Finishing can assist in every stage of your packaging needs, from initial design and material selection to production, finishing, and fulfillment.
Ask us about our experience with food and beverage, wellness, and pharmaceuticals industries. Whether it is folding cartons, sleeves, wraps, marketing material, or countertop point of purchase display, we offer the quality, service, and price you are looking for.
Starting a new project? Our Folding Carton Checklist will help get you set up for success.
Packaging Benefits
Draws a consumer’s eye on the shelf
Reflects the value of the contents within
Emulates the brand’s identity and promise
Packaging Capabilities
Square box, non-square box, bags, bottles, tubes, labels, packets, cups, and tube designs
“I have used many other print finishing partners, but Phillips is the most trustworthy and my go-to for honest, quality work. I never feel like I am second rate.”
Project Samples
